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Sellers Tips - View Our
Marketing Plan
Why a REALTOR®?
Can MyGoldsboroAgent
really help me in buying and selling property? The answer
is YES! When you're ready to think about buying or selling
your property, you need to ask yourself the following questions:
Do you have the time, energy, sources of information, and
contacts to do the job yourself?
Inspections
Advertising
Loan prequalifications
Negotiating
Contracts of Sale
Do you have access to a professional marketing consultant?
Do you understand the legal requirements for buying and selling
a home?
If you were one of the 'do-it-yourself' people, would the
results be as good or better than they would be if you had
professional assistance?
Would it have gone smoother?
Would it have given you more personal time?
Would you have purchased for less, or sold for more, if a
real estate agent was involved?
Read the following information and learn how a real estate
agent can help you understand everything you need to know
about buying and selling a home.
Pricing
This process generally begins with the determination of a
reasonable asking price. Your real estate agent can give you
up-to-date information on what is happening in the marketplace
and the price, financing, terms, and condition of competing
properties. These are key factors in getting your property
sold at the best price, quickly and with minimum hassle.
Marketing
The next step is a marketing plan. Often, your agent can recommend
repairs or cosmetic work that will significantly enhance the
salability of the property. Marketing includes the exposure
of your property to other real estate agents and the public.
In many markets across the country, over 50% of real estate
sales are cooperative sales; that is, a real estate agent
other than yours brings in the buyer. Your agent acts as the
marketing coordinator, disbursing information about your property
to other real estate agents through a Multiple Listing Service
or other cooperative marketing networks, open houses for agents,
etc. The REALTOR® Code of Ethics requires REALTORS®
to utilize these cooperative relationships which benefits
their clients.
Advertising is part of marketing. The choice of media and
frequency of advertising depends a lot on the property and
specific market. For example, in some areas, newspaper advertising
generates phone calls to the real estate office but statistically
has minimum effectiveness in selling a specific property.
Your real estate agent will know when, where and how to advertise
your property.
Security
When the property is marketed with an agent's help, you do
not have to allow strangers into your home. Agents will generally
pre-screen and accompany qualified prospects through your
property.
Negotiating
The negotiation process deals with much the same issues for
both buyers and sellers. Your agent can help you objectively
evaluate every buyer's proposal without compromising your
marketing position. This initial agreement is only the beginning
of a process of appraisals, inspections, and financing --
a lot of possible pitfalls. Your agent can help you write
a legally binding, win-win agreement that will be more likely
to make it through the process.
Monitoring, Renegotiating and Closing
Between the initial sales agreement and closing (or settlement),
questions may arise. For example, unexpected repairs are required
to obtain financing or a cloud in the title is discovered.
The required paperwork alone is overwhelming for most sellers.
Your agent is the best person to objectively help you resolve
these issues and move the transaction to closing (or settlement).
How Do Real Estate Agents Get Paid?
Real estate agents or brokers are generally paid through the
sales commission paid by the seller when a transaction closes.
Agents have expenses and financial obligations just like you,
so it will be to your mutual benefit if you choose a real
estate agent and stick with that person. The agent will respect
your loyalty and respond with a sincere commitment to you.
Click Here To See What
MyGoldsboroAgent.Com Can Do For You!
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